The fall season brings some of the busiest weeks for sports photographers, but it also offers some of the best opportunities to boost sales and build long-term relationships with schools and families.

On the imago blog, Shawn breaks down how to sell more school and sports photos during the fall by planning ahead, packaging your offerings, and streamlining the ordering experience. Implementing a pre-sale before picture day combined with a post-picture day gallery sale helps drive sales on both sides of picture day with just the right amount of urgency. By letting imago do the heavy lifting of reminders, price lists, gallery opening and closing dates, and data input, you’ll be able to handle higher volume without sacrificing customer satisfaction.

From cross-promoting fall team galleries to creating seasonal upsells that parents love, there are simple tactics that make a big impact when the games—and orders—are rolling in. Whether you’re shooting varsity football or middle school soccer, these strategies help you sell more images while keeping workflows efficient and stress low.