Picture Day Sales

The classical music is playing, and it sounds like a perfect documentary is in progress, but, WRONG. Data shows that total sales go down 30-40% when offering online proofing only. Why? Fewer buyers. What good is a higher sales average if the number of buyers goes down 40%? A studio reported an event with 95% of parents viewing their online images. The event was shot over several hours and had 1,400 images posted. If you are looking for this to be a happy ending it’s not going to be. Total sales were, wait for it, $295.This was disastrous for the studio and really drove the point home that this model of online proofing first does not work. This is just one case; there are countless more who have realized the…