Getting schools involved in promoting picture day can be a game-changer for volume sports photographers. When administrators, coaches, and staff actively share details about your photography services, it not only increases awareness but also builds trust with families before the first shutter even clicks. In this video on the imago blog, Shawn Cantrell walks through proven ways to make schools your promotional partners without being pushy or turning every conversation into a sales pitch.

From creating ready-to-share materials to aligning your schedule with school priorities, the key is making it easy for educators to help you market picture day. With the right communication strategy and a bit of collaboration, you’ll see better participation, happier clients, and more orders from every event you shoot.