Technology

Have you ever tried ordering pictures through an app for the first time? After the 16+ steps required to download the app, install it, create an account, find the images, and order, you are just left wondering “was this really easier?” Compare that to a well-designed prepay form and a mobile-optimized online store – the results are staggering. Recently, a Midwest studio learned this the hard way. They switched to an app-only model and sales went down $4k! The kicker? They had a higher sales average, but a significantly lower participation rate. The fact is, allowing clients to buy post-event and adding more steps to the sales process creates a higher barrier to entry. This results in lower sales. Any marketing or sales person who knows what they are doing…

The future is here! Are you ready for it? If you can imagine it or you have seen it in a sci-fi movie, there is a good chance someone is actively working on it. Computer vision, computational photography, facial recognition and other forms of artificial intelligence are technologies that have been excitedly discussed for the past decade and have finally come to fruition. Artificial Intelligence (AI if you want to be hip with the lingo) is entering the world of volume sports photography with a bang. Recently, companies, including H&H, have embraced and demonstrated or released facial recognition and other AI capability software services to improve the quality of our service offering to professional photographers and their customers. "Innovate or die" is the battle cry, but this begs the question. When is technology for the sake of technology…