5 Reasons Why KO Sports Can Help Your Spring Sports Season

Spring represents a new beginning. The revitalizing spirit that brings us forth from the cold winter into a blossoming new season... Ha! I wish spring sports were as poetic as they sound. Experienced sports photographers know spring really means spending more time rescheduling than we do retouching. Spring means looking for gorgeous backgrounds of freshly bloomed branches when all we can see are winter ravaged lifeless sticks and mud. Many schools start their spring sports practices as nature is putting the finishing touches on the winter season. If your company is like mine, you want your spring sports clients photographed before the first pitches of those early games. Considering the self-imposed deadline, this can be difficult. However, when using green screen, or whatever extraction service your company prefers, we eliminate…

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8 Questions Every Photographer Should Ask About Social Media and Company Brand

Having a social media presence for your business is,—depending on how you see it, a necessary evil OR a fun, easy way to help you build your brand in the community in which you operate. Our idea of the payoff in social media is not as direct (do this, get this return) as you might be looking for. But we’ve found asking ourselves these questions helpful to promoting the effectiveness of our social media.  Who are we selling to? The institutions who are our clients. The individuals (largely parents) who populate the communities within those institutions. Of all the activities related to getting invited into a school, at the core is the effort to have our company stand out. Everyone says, “we’re the greatest.” Our brand is focused on reinforcing…

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It Is More Convenient for Mom to Order Through a Smartphone App

Have you ever tried ordering pictures through an app for the first time? After the 16+ steps required to download the app, install it, create an account, find the images, and order, you are just left wondering “was this really easier?” Compare that to a well-designed prepay form and a mobile-optimized online store – the results are staggering. Recently, a Midwest studio learned this the hard way. They switched to an app-only model and sales went down $4k! The kicker? They had a higher sales average, but a significantly lower participation rate. The fact is, allowing clients to buy post-event and adding more steps to the sales process creates a higher barrier to entry. This results in lower sales. Any marketing or sales person who knows what they are doing…

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Facial Recognition Technology in Professional Photography

The future is here! Are you ready for it? If you can imagine it or you have seen it in a sci-fi movie, there is a good chance someone is actively working on it. Computer vision, computational photography, facial recognition and other forms of artificial intelligence are technologies that have been excitedly discussed for the past decade and have finally come to fruition. Artificial Intelligence (AI if you want to be hip with the lingo) is entering the world of volume sports photography with a bang. Recently, companies, including H&H, have embraced and demonstrated or released facial recognition and other AI capability software services to improve the quality of our service offering to professional photographers and their customers. "Innovate or die" is the battle cry, but this begs the question. When is technology for the sake of technology…

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