The Business of Photography

How did you begin your photography business? In January of 2000, I joined the management team of Vantine Imaging, a nationwide college composite photography company. Janet joined the team a year later in our customer service department. Neither one of us knew a thing about photography. We really don’t know much more about photography right now either—as Janet likes to say, “Just enough to be dangerous.” In fact, they rarely let me touch the cameras, as I generally end up switching some important setting and messing things up. Janet and I have always been focused on business. In my 17 years at Vantine, I focused on growth and development. As the National Sales and Marketing Manager, I was responsible for market and product development, sales and marketing, and new business…

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