Business

Competing with big-name photography companies doesn’t mean matching their size - you beat them by delivering local trust, personalized service, and speed that larger outfits can’t match. This Hot Takes episode breaks down how independent and small-team photographers can position themselves as the go-to choice for schools, families, and teams by leaning into community relationships, flexible pricing, and tailored experiences. When you emphasize what makes you unique, you create a compelling alternative to cookie-cutter corporate offerings. From building stronger rapport with athletic directors to sharpening your sales process and showcasing real-world value, these practical strategies help you close more business without lowering your prices. Whether you’re shooting youth leagues or high school varsity sports, local expertise and personalized attention are powerful advantages in winning clients and increasing orders.

How did you begin your photography business? In January of 2000, I joined the management team of Vantine Imaging, a nationwide college composite photography company. Janet joined the team a year later in our customer service department. Neither one of us knew a thing about photography. We really don’t know much more about photography right now either—as Janet likes to say, “Just enough to be dangerous.” In fact, they rarely let me touch the cameras, as I generally end up switching some important setting and messing things up. Janet and I have always been focused on business. In my 17 years at Vantine, I focused on growth and development. As the National Sales and Marketing Manager, I was responsible for market and product development, sales and marketing, and new business…