8 Questions Every Photographer Should Ask About Social Media and Company Brand
Having a social media presence for your business is,—depending on how you see it, a necessary evil OR a fun, easy way to help you build your brand in the community in which you operate. Our idea of the payoff in social media is not as direct (do this, get this return) as you might be looking for. But we’ve found asking ourselves these questions helpful to promoting the effectiveness of our social media. Who are we selling to? The institutions who are our clients. The individuals (largely parents) who populate the communities within those institutions. Of all the activities related to getting invited into a school, at the core is the effort to have our company stand out. Everyone says, “we’re the greatest.” Our brand is focused on reinforcing…