It Is More Convenient for Mom to Order Through a Smartphone App
Have you ever tried ordering pictures through an app for the first time? After the 16+ steps required to download the app, install it, create an account, find the images, and order, you are just left wondering “was this really easier?” Compare that to a well-designed prepay form and a mobile-optimized online store – the results are staggering. Recently, a Midwest studio learned this the hard way. They switched to an app-only model and sales went down $4k! The kicker? They had a higher sales average, but a significantly lower participation rate. The fact is, allowing clients to buy post-event and adding more steps to the sales process creates a higher barrier to entry. This results in lower sales. Any marketing or sales person who knows what they are doing…