The Elephant in the Room
In recent months, there has been a lot of misleading and contextually inaccurate information being put into the universe about the buying habits of parents in the world of volume school and sports photography. While it is great that this conversation is happening, at H&H Total Schools and Sports, we believe knowledge is power. Without proper context, one might be led to believe that the sky is falling and scramble to make, what we believe, catastrophic changes to both your business and our beloved industry. Today, digital file delivery is on the forefront of everyone’s mind. According to companies like Capturelife and PhotoDay, parents only want mobile apps and online proofing. And a false conclusion that photographers are taking from photo industry SaaS companies’ education, is that parents only want…